Oh well… let’s take a quick tour on how cool it is to bring back life to a paralyzed social media page or even the whole entity! Marketing is technically like pizza, and rebranding is like the new pizza toppings. 2.5/3 of the population benefits from pizza and the toppings make them, feel even better at times. The world is changing but that doesn’t mean we should pack our bags, say ADIOS and run to sip tea in Bali!! Hang on to the change and WOLAA…recreate the change you want.
Attention is the new currency. The moment you grab the attention is the point where you capture their loyalty and of course the wallet. (I mean who are we kidding? Most of these marketing is based on the wallet size eh!) This is why you need to spread your marketing to the right people at the right time.
Another point people become absurd is when they think ‘one platform is enough’. My friend, if you think dominating a single platform is going to win you the trophy do think twice. With the technology at your finger tips why hesitate to use endless possibilities, Facebook isn’t Instagram and Instagram isn’t YouTube. This is a simple theory! The advantages vary from one platform to another.
Be authentic! In a situation where you’re excited to go ahead with a rebranding process, bringing a whole new identity to your entity, always try to remain true to your core values. Embrace the evolution to rock and roll but keep the fundamentals as a strategy in rebranding, to be authentic to you, your mighty crew and the customers.
What grabs people’s attention? Crazy-mind-blowing content! That’s right, this is quite the interesting plot twist under marketing. Few tools are, creating the best quality creations and formats, produce content to resonate to your targeted audience, ability to share content outreaching to influencers who seems to be reaching more audience than the entity itself at times. (Surprisingly this is true folks!)
I will be pausing the pizza recipes for now but stay tuned with ikon for more ikonized toppings that will BLOW YOUR MIND! Take a bite and pass the slice, till then cheers!