Well, we all know the fact that social media has its own number of pros and cons, by the same token, social media marketing has its own sum of gains and losses. A certain idea might sound promising in a conference room, but when it gets posted out there, there can be quite a bunch of fault finding and slamming. Just when you think the campaign you have been working for day and night can blow your targets and yield results, it could flip side just like that, all because of a tiny flaw in the wording or some slight strand that didn’t quite ring a bell inside your head.
Whether it’s how it’s executed or how it’s perceived, the end result can be a complicated mess that can cause terrible harm to your brand name and image.
Today, marketers are observing new channels and new media. And the level of competition is unreal and many branding strategies include more of bringing another company down rather than focusing on raising their standards.
Many brands use an instagram influencer, a celebrity or a person of that sort in their campaign to make it look better and to attract more, but the result? Outrage!
The spot can be ridiculed, parodied and used totally against the whole campaign.
So we should not comment on social issues such as racism, police brutality and etc by selling a product.
While trying to strive a positive image for the company, many brands get their hands dirty in the most unexpected ways. As a marketer, it is important to keep our goal in mind when we are developing campaign strategies. The moment we lose sight of this, our efforts go wasted and damage the brand in the long run.
There can be pretty ugly reviews and sudden heat all over social media in events like this. It is important to always consider the implications behind your message as to someone else this might imply something totally reverse and negative which will obviously bring adverse results to the brand name.
When building a campaign centered on social media involvement, you require a proper arrangement to prevent inappropriate and offensive submissions.
Common sense is not so common after all, typos are the most common mistakes that happen on the part of marketers. When you are creating and publishing content, it is key to have a process where many eyes see it before we hit ‘publish’.
If there’s user generated material involved, it’s best to prepare for the worst. Because we must all face the fact that trolls exist and they will look for ways to sabotage your efforts.
Most content creators get caught to the wave of content that is meme-able or funny. Funny wins big but do not compromise your brand’s values for a few chuckles. Remember, comedy is subjective.
Many leading brands such as adidas, Audi, Mac Donalds, Burger King, Dove and even Facebook committed many major and absurd flaws.
While wondering how a bad ad could have possibly made it past a team (teams!) of creatives and brand professionals, what’s important is the lesson we learn out of the bizarre work.